Creative Ideas spell S-U-C-C-E-S-S! Here's just a few of the
thousands of ideas we can provide you with your next promotional
marketing program.
This promotion was designed to increase tradeshow booth
traffic at three shows. An oversized postcard was
created in a "Connect the dots" graphic and
included a traffic ticket. These were printed for each
show and mailed out to a targeted attendee list
(60,000
postcards total). At the tradeshow, attendees that
came to the booth with their ticket inserted it into the
light-up traffic ticket reader board to see what they had won.
Prizes offered: Multivip, message saver modem or an imprinted
Rubik's cube.
|
 |
The result:
Booth traffic increased by 30%!
Also, to
increase sales of their computer products, the client
added a sales incentive to their promotion, using Crown
Marketing Vacation certificates. The sale of specific
computer components by authorized dealers earned them
points, which could result in a vacation package prize. |
The objective of this safety promotion was to prevent injuries
on the job, achieve 30% reduction in claims and $300,00 in paid
out losses. The campaign
used the acronym, S.E.E.D. for Safety Every Employee's Duty
which also tied to the agricultural nature of the advertiser.
The kickoff event involved numbered buttons which - worn daily -
entitled accident free employees to take part in prize drawings.
More than 20 other products were utilized ranging from hard hat
decals and key tags to quarterly safety recognition awards such
as embroidered stadium blankets and radios. Copy carried out the
main theme, "Planting the Seed of Safety and Harvesting the
Rewards." Bi-lingual imprinting on products ensured all
employees knew all aspects of the campaign and the potential
rewards.
|
 |
The result:
A 67% decrease in claims!
"One hundred percent of the 600-plus employees
participated. At the end of the first four
quarters, a 67% decrease in recordable claims
was achieved," said an official, which was an
all-time record. |
The objective of this promotion to improve customer relations was to
award employees for submitting information which would assist in
increasing sales. A Sherlock
Holmes theme was developed to inspire 550 full-time and 300
flextime employees to submit "clues" about the company's
customers and competitors. Banners and posters announced "You
Can be a Sherlock Holmes" at the program roll-out, and buttons
with Holmes graphics (hat, pipe and magnifying glass) were
distributed along with theme-imprinted stickers to use on
envelopes when submitting information. Those submitting one clue
received post-it pads reading "from the desk of a certified
bloodhound" and an award certificate. For 10 clues, an imprinted
Dr. Watson coffee mug was awarded at an employee meeting, and a
laser desk plaque with a magnifier was presented for 25 clues.
|
 |
The result:
Over 400 new submissions!
The advertiser's spokesperson noted that 82
people submitted at least one clue, 16 made 10
or more, and two made 25 or more for a total of
over 400 new submissions |
<< Back to Idea Center Home Page
